1. Identification and placement
Advertising is visibly labelled and may appear only in an enabled slot explicitly assigned to its campaign. Empty or ineligible slots remain hidden.
2. Content requirements
Ads must be lawful, accurate and suitable for a transport marketplace. Malware, deceptive claims, impersonation, discriminatory targeting, unsafe products and attempts to collect credentials are prohibited.
3. Measurement
A valid impression requires a signed render token, sufficient visible area, minimum visible duration and active browser tab. Frequency caps, deduplication and IP or user-agent risk signals protect reports from manipulation.
4. Clicks and destinations
A click is accepted only after a valid impression and may redirect only to a validated HTTP or HTTPS destination stored with the creative. Pakoline may block or pause unsafe destinations.
5. Reporting and privacy
Campaign reporting may include aggregate impressions, clicks, slot, role, language, country and anomaly counts. Advertisers do not receive another user's private order, message, tracking or identity documents.